Sofiane Ould – Visionary Founder & CEO of Lucretia Real Estate
A visionary entrepreneur and expert in the Dubai luxury real estate market, Sofiane Ould represents a new generation of leadership in the high-end property sector.
At just 17, he began his real estate journey through an apprenticeship in a Parisian agency. His talent quickly became evident—he closed his first deal within two weeks and soon became one of the top-performing agents in the 10th and 11th arrondissements of Paris.
Driven to expand his expertise, Sofiane later joined major real estate tech platforms like Seloger.com, MeilleursAgents, and Airbnb, excelling in strategic development and sales optimization for leading agency networks across France.
In 2019, during a family trip, he discovered Dubai and decided to relocate—without speaking English or having any contacts. Starting from scratch at KAYE & CO, armed with only a phone, a laptop, and an unstoppable drive, he made five sales in just two weeks. His rapid rise made him a key figure in the French-speaking real estate community.
Since 2020, Sofiane has consistently generated over €30 million in annual sales, earning a reputation as one of Dubai’s most successful brokers.
With this experience, he founded Lucretia Real Estate, an agency built as a response to the unique demands of Dubai’s property market. Inspired by the Roman figure Lucretia—a symbol of ethics and integrity—his mission is to redefine luxury real estate standards through transparency, expertise, and excellence.
For Sofiane, real estate is not just a transaction—it’s a transformative experience, where each acquisition becomes a legacy. With his forward-thinking mindset and unwavering dedication, he is shaping a new lifestyle in Dubai where prestige, ethics, and innovation go hand in hand.