Originally from South Africa, I bring over a decade of experience in integrated security systems, access control, and biometrics. My journey began in 2017 when I founded my own company, specializing in high-level security solutions tailored to both commercial and residential clients. This hands-on entrepreneurial experience taught me the importance of trust, detail, and innovation—qualities I now carry into my work in the dynamic world of real estate advertising.
Driven by a passion for growth and new challenges, I relocated to Dubai to pivot into real estate—one of the most fast-paced and competitive markets globally. My background in security has given me a unique perspective on property value, buyer concerns, and what truly makes a property secure, marketable, and desirable. Now, I combine technical expertise with creative strategy to deliver advertising that speaks to what buyers and investors care about most—safety, investment value, and lifestyle.