Listen up, agents! How often have you paid attention to keywords in the title of your property listing?
Often neglected, these keywords have great potential to capture the interest of potential buyers/renters, if phrased appropriately.
Property Finder has put together the words with the highest click-through rate in the listing titles of properties. We have done a breakdown per community to make your viewing easier.
Dubai
Be sure to mention if the property you represent has a wonderful view. Listings in Business Bay with Burj Khalifa or canal views get the highest boost in CTR versus others!
When it comes to Downtown Dubai listings, age is more than a number! If the building is new, or the listing is newly renovated, we strongly recommend you highlight this in the title for a boost over competitor listings for older units.
Everyone’s favourite spot to watch the world (and boats!) go by. Ensure you highlight if this is actually possible – Dubai Marina listings with the view specified in the title get a boost over competitors. Discerning Marina home hunters also like to have size and upgrade highlighted, so make sure you bring this out in the title if it applies to your listing.
Like their neighbours in Marina, JLT home hunters are a discerning type, seeking luxury – if your listing is finished to a high spec, mention this in the title for a boost. Transport is a boost too – highlight if it’s a short walk from the metro to maximise your CTR.
Will residents wake up to a beautiful view of the Burj al Arab? That’s something to highlight in Jumeirah in the listing title for a good CTR.
Abu Dhabi
