Do you want to learn from some of the best female leaders in the industry? Join our SheForShe mentor program now.
Program Overview
“Designed to promote and nurture the next generation of female real estate leaders across the region, SheForShe aims to address the balance in a sector where only 3% of brokerage owners are female. The program promises to be an exciting opportunity to collaborate and share learnings and aims to push the envelope when it comes to championing female leadership in the real estate industry,” – Sevgi Gur, Marketing Officer at Property Finder and SheForShe Program Founder
The program also aligns with the UAE’s SDG 5 pledge, which aims to put women in 30% of leadership positions by 2025. SheForShe seeks to empower women to ascend to these roles and contribute meaningfully to the industry’s growth. Empowered by Property Finder, SheForShe underscores our commitment to fostering a more equitable and inclusive environment for all.
By joining SheForShe, aspiring female real estate leaders can enhance their professional profiles. Benefitting from the guidance and mentorship of seasoned industry leaders, participants of this program can strengthen their resumes, increase their marketability, and learn invaluable lessons from others’ experiences. Through knowledge sharing and collaboration, mentees can also build a strong network of peers and foster a supportive community within the real estate industry.
Program Features
SheForShe offers a comprehensive program designed to equip selected mentees with the tools, knowledge, and connections necessary to become a successful industry leader.
Mentorship
Benefit from one-on-one mentoring sessions with accomplished professionals and gain insights, strategies, and real-world advice that will accelerate your career growth.
Networking Sessions
Build lasting connections with a diverse community of aspiring female professionals. Share experiences, collaborate on projects, and create a supportive network that will propel you forward.
Skills Developments
Stay ahead of the curve with our skills development workshops. Learn about emerging trends and hone your expertise to gain a competitive edge in the market.
Our Mentors
Learn from the best! Discover the inspiring women who are shaping the future of real estate.
Dounia Fadi – Managing Director
EXP Realty
Dounia Fadi started as a property consultant who went on to become a power executive and an international speaker, recognised as one of the leading real estate figures in Dubai. With multiple awards and millions of dirhams worth of transactions to back her reputation, Dounia Fadi is considered a prized asset to any organisation. She has now been entrusted to lead one of the world’s largest real estate brokerages in Dubai, eXp Realty Dubai.
Sarah Guy – Sales & Leasing Manager
House Hunters
Sarah brings extensive expertise in Sales, Property, and PropTech, with over 11 years of experience working with industry leaders such as PropertyFinder and Rightmove.co.uk. In her 3 years with House Hunters Real Estate, she has significantly contributed to the company’s success, leading to the award of Best Brokerage Agency (Boutique Category) in 2022 and a Runner-up position in 2023. Known for her compassion, methodical approach, and structured management style, she is deeply committed to the development of others.
Silvia Eldawi – Founder
Propology
Silvia Eldawi is an esteemed real estate professional and the founder of PROPOLOGI, an organisation that focuses on future-proofing property professionals and luxury brand real estate agencies. Her comprehensive approach includes apprenticeship, placement programs, coaching, masterclasses, workshops, and consultancy services. She speaks at forums, contributes to industry publications, and supports CityscapeWIRE, uniting and empowering women in the real estate industry.
Linda Muldoon – Managing Director
The Urban Nest
As the owner and director of The Urban Nest, Linda has taken her real estate career to new heights. Her straightforward and no-nonsense leadership style makes her a trusted advisor and mentor to the entire Urban Nest team. Linda understands that a successful brokerage firm depends on the performance of those within, and she works tirelessly to continually support her team to strive for excellence and provide exceptional service in the market.
Kika Pavese – Managing Director
MD Real Estate
Francisca Pavese is an experienced professional with a deep understanding of Abu Dhabi’s real estate market and the UAE’s business environment, with exceptional skills in brand positioning, utilising a unique and creative marketing approach that aligns with the business growth strategy and motivates the team to focus on the same priorities.
Alessia Sheglova – Chief Executive Officer
DACHA Real Estate
Alessia is a veteran real estate professional with expertise in leasing, sales, management, and government relations. She leads a team of 100+ brokers, overseeing business development and marketing. Her successful strategies helped the company recover from the 2008 recession and expand to a second location. Alessia is also a dedicated educator and enjoys sharing her knowledge through social media and courses.
Louise Heatley – Owner & Managing Director
Exclusive Links
Louise is an experienced investor and property developer with over 18 years of experience. She founded Exclusive Real Estate in 2005 and has since led it to become a leading brokerage firm in the UAE, winning Best Brokerage (Boutique) in Dubai by Property Finder in 2018, 2020 & 2021. Known for her expertise, she contributes to online media and hosts a popular real estate podcast, Property Talk, from Louise’s Lounge.
Wendy Stapleton – Owner
Hunt & Harris
Wendy moved to Dubai in 2003 and developed a successful real estate career. She worked for several companies in the market before establishing herself as a leading consultant for one of the most successful real estate companies in the UAE. A wealth of experience and depth of knowledge helped lay the foundation for what would soon become Hunt and Harris Real Estate in 2007.
Laura Adams – Sales Director
Provident Real Estate
As an award-winning property market specialist, Laura has over 16 years of active leadership in Dubai’s real estate market. She has developed keen insights into real estate development, residential and commercial brokerage, portfolio and investment management, and feasibility studies, from plot to completion.
How to Join the SheForShe Mentorship Program
Ready to take your real estate career to the next level?
Eligibility
To be considered for the SheForShe mentorship program, you must:
- Be a female
- Have at least two years of experience in the real estate industry
Please note: Whilst the 2024/25 cohort has already been selected, the next cohort will begin in September 2025. Stay tuned for updates on when the 2025/26 cohort applications will open.
Get in touch
If you have any questions, please email us at: sheforshe@propertyfinder.ae
Frequently Asked Questions
The 2024/25 cohort is now closed. Keep an eye on our social media channels and this webpage for updates on when applications for the 2025/26 cohort will open.
Absolutely! SheForShe is an entirely free mentorship program powered by Propertyfinder. We believe in providing equal opportunities and breaking down barriers for women in the real estate industry.